JiyongKim_Brand Intro
Fashion
- Year of Production
- 2021
- Product Type
- Men's Wear
Video
Summary
JiyongKim is a brand that explores new possibilities in fashion through an experimental yet practical approach, pursuing ideas that have not previously existed. Through innovative pattern research, the brand presents designs that balance functionality and originality, while its signature ‘Sun-Bleach’ technique creates garments that are truly one of a kind. Based in Asia and Europe, JiyongKim is increasingly gaining recognition on the global stage, including in Oceania and North America.
At the core of JiyongKim’s philosophy is the integration of sustainability shaped by nature and time. The brand’s signature ‘Sun-Bleach’ technique avoids artificial processing, instead exposing fabrics over several months to natural elements such as sunlight, wind, rain, and snow to develop unique fading and weathering effects. This process captures the unpredictability of nature and the accumulation of time, resulting in rich tones and distinctive textures.
This technique originates from Director Jiyong Kim’s long-standing interest in collecting and studying vintage garments. As the speed and outcome of the bleaching process vary depending on the fabric, continuous experimentation and research have been essential in refining the brand’s methodology. This extends beyond a purely technical approach, evolving into a broader exploration of sustainable fashion and a creative process that redefines form through experimentation with pattern and silhouette.
Through these ongoing practices, JiyongKim continues to expand the boundaries of fashion, seeking new ways of designing in harmony with nature.
At the core of JiyongKim’s philosophy is the integration of sustainability shaped by nature and time. The brand’s signature ‘Sun-Bleach’ technique avoids artificial processing, instead exposing fabrics over several months to natural elements such as sunlight, wind, rain, and snow to develop unique fading and weathering effects. This process captures the unpredictability of nature and the accumulation of time, resulting in rich tones and distinctive textures.
This technique originates from Director Jiyong Kim’s long-standing interest in collecting and studying vintage garments. As the speed and outcome of the bleaching process vary depending on the fabric, continuous experimentation and research have been essential in refining the brand’s methodology. This extends beyond a purely technical approach, evolving into a broader exploration of sustainable fashion and a creative process that redefines form through experimentation with pattern and silhouette.
Through these ongoing practices, JiyongKim continues to expand the boundaries of fashion, seeking new ways of designing in harmony with nature.
Company Profile
Fashion
JiyongKim
JiyongKim is a brand that develops designs combining originality and practicality, grounded in experimental pattern research. By discovering a new aesthetic from elements once considered faded and without value, it established its identity through the 'Sun-bleach' technique. Building on this foundation, the brand continues to expand into diverse techniques and designs, consistently proposing new interpretations of sustainability and future directions with in fashion.
