KIMOUI is a designer brand company developing a sustainable fashion business.
It upcycles large quantities of waste plastic containers and cosmetic packaging paper from the K-beauty industry into new materials.
The brand has established strong product competitiveness through the development of recycled yarns and knitwear.
Built on a business model that bridges fashion and beauty, KIMOUI continues to expand its cross-industry approach.
The brand presented a presentation-format runway show at Seoul Fashion Week 26 F/W, showcasing its creative direction and collection.
This project was supported by investment and collaboration from the Japanese company BIKAKU, demonstrating its global potential.
KIMOWUI also collaborated with L’Oréal Professionnel Paris, reinforcing synergy between fashion and beauty.
Through continuous participation in fashion weeks and exhibitions, the brand is expanding its global presence.
It operates both online and offline distribution channels, establishing a stable sales structure.
KIMOUI proposes a new global fashion business model based on sustainability.