KKonThat
- Year of Production
- 2024
- Content Type
- 2D Animation
- Target Age
- Teens
- Quantity
- 1(min) 20Quantity Input
- Production Stage
- Projects in Production
- Detailed Genre
- Sitcom
Video
Summary
KKonThat is a satirical character IP that playfully portrays people who insist they are not “Kkondae” (a Korean term for an old-school, bossy elder) but actually are. KKonThat is a funny slang that could mean Young Fourty.
This short-form audio animation series explores themes such as intergenerational conflict, diversity, identity, and self-reflection, using humor and relatable storytelling.
The characters range from Gen X to Gen Z, creating a rich mix of perspectives that invite empathy and dialogue across generations.
Beyond the audio toon format, KKonThat expands into merchandise, K-beauty packaging, webtoons, and AR-based interactive experiences.
This short-form audio animation series explores themes such as intergenerational conflict, diversity, identity, and self-reflection, using humor and relatable storytelling.
The characters range from Gen X to Gen Z, creating a rich mix of perspectives that invite empathy and dialogue across generations.
Beyond the audio toon format, KKonThat expands into merchandise, K-beauty packaging, webtoons, and AR-based interactive experiences.
Company Profile
Character Animation Startup Other
Pawbulous Inc
Pawbulous Inc. is a next-generation K-content IP studio that breaks the boundaries of traditional character IP, building a global live entertainment and cross-media ecosystem rooted in original storytelling and music.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
