Search

<ASSEMBLE24>

Music
Year of Production
2024
Detailed Genre
Dance

Summary

tripleS <ASSEMBLE24>

The innovative idol group, tripleS, which won the "2023 MAMA AWARDS" Female Rookie of the Year and "2023 Hanteo Music Awards" Rookie of the Year, has finally unveiled their full 24-member album, <ASSEMBLE24>. In a unique, fan-driven process, members and title tracks are determined through fan voting, making tripleS the world's first participatory idol group. Two years since their debut, tripleS now reveals <ASSEMBLE24> with all 24 members.

For this debut full-member album, fans cast an impressive 130,000 votes for ‘Girls Never Die’ to be the title track. The song tells the story of girls who rise again even after falling. In a society where failure is feared and there is little tolerance for stragglers, the song celebrates how valuable and cool the experience of failure can be. The song is structured into four parts: "Trial-Awareness-Overcome-Us," expanding the narrative from tripleS's story to that of all girls living in the present.

‘Girls Never Die’ was crafted by EL CAPITXN and Vendors, the creators of tripleS' signature hits ‘Generation’ and ‘Girls’ Capitalism’. The choreography for the 24-member group dance, led by choreographer Choi Hyoje, who has worked with NCT and The Boyz, visually expresses the grandeur of a mega girl group. The music video continues the narrative from ‘Generation’, ‘Rising’, and ‘Girls’ Capitalism’, depicting the everyday lives of girls living in Seoul, directed by Undermood Film.

Known for their standout intros, tripleS opens the album with the intro track ‘S’, portraying a girl with special abilities. Following the title track, ‘Heart Raider’ captures the excitement of a moment just before dating, expanding the emotional spectrum.

Member Kim NaKyoung makes her lyric-writing debut with ‘Midnight Flower’, a song about a flower that blooms vibrantly at midnight despite the noise. ‘White Soul Sneakers’, another track, features member Park SoHyun’s participation in both lyrics and composition, continuing the theme from her previous work ‘Black Soul Dress’ about following one's own path regardless of others' opinions.

The album’s sole R&B track ‘Chiyu’ carries a message of hope, that after winter, spring inevitably comes, and after enduring cold times, warm days follow.

The track ‘24’ is a gift from GDLO, the producer behind tripleS' hit ‘Rising’. This song captures the spirit of the 24 members gathered together and weaves the group’s entire lore into the lyrics like a word chain.

‘Beyond The Beyond’ is a unique song that captures the fantasy of stepping into another dimension. Led by MODHAUS producer BADD, the track combines various genres to evoke a mysterious atmosphere.

‘Non Scale’, which received a lot of fan recommendations during the title track voting, embodies the typical girl group music style but stands out with the delicate balance of the 24 members' vocal characters, expressing immeasurable love.

The group's theme song ‘Dimension’ has been re-arranged into a hip-hop style to commemorate the full 24-member formation, completing the album.

From their first unit, Acid Angel from Asia, to +(KR)ystal Eyes, LOVElution, EVOLution, Aria, NXT, and Glow, tripleS has continuously captivated fans with new colors at every step. The diverse girl group system within one team showcases all of tripleS's possibilities, which are just beginning.

Company Profile

Music Startup

Mod haus Inc.

- Modhaus is an entertainment agency that manages the K-Pop artist groups "tripleS" and "ARTMS."
- The company has developed and launched its own dedicated application called "Cosmo: the Gate(Cosmo)".
- "tripleS" is the world's first fan-participatory idol group, where fans can purchase NFTs through the Cosmo app and directly vote on major decisions related to tripleS activities.
- Similarly, "ARTMS" also makes major activity-related decisions based on fan voting.
- These votes are conducted on a blockchain network, ensuring transparency and providing a new fan experience for traditional K-Pop fans.

Related Content