Lunch Box
Broadcasting
- Year of Production
- 2015
- Content Type
- Web/Mobile Content
- Platform
- OTT Operator
- Target Age
- Family
- Quantity
- 8(min) 3Quantity Input
Summary
Lunchbox is a K-FOOD–driven web drama produced for the Indonesian market,
originally developed as part of a project to support the global expansion of Korean agri-food products.
Produced in 2015—prior to the mainstream adoption of web drama formats—
it represents an early attempt to deliver branded content through a narrative-driven storytelling approach rather than conventional advertising.
The story centers on the relationship between a Korean man and an Indonesian woman,
portraying cultural differences and emotional exchanges in a realistic and relatable manner.
By incorporating halal cultural considerations, the series naturally integrates K-FOOD into the storyline,
creating emotional resonance beyond simple product promotion.
Notably, food functions as a key medium for relationship-building within the narrative,
structuring the content in a way that organically connects storytelling with consumption.
Despite being produced over a decade ago, Lunchbox remains a validated example of
a Southeast Asia–targeted romance format combined with K-FOOD storytelling.
With adaptation to current content formats—such as short-form and OTT platforms—
the IP holds strong potential to be reinterpreted and expanded into a scalable content and commerce model.
originally developed as part of a project to support the global expansion of Korean agri-food products.
Produced in 2015—prior to the mainstream adoption of web drama formats—
it represents an early attempt to deliver branded content through a narrative-driven storytelling approach rather than conventional advertising.
The story centers on the relationship between a Korean man and an Indonesian woman,
portraying cultural differences and emotional exchanges in a realistic and relatable manner.
By incorporating halal cultural considerations, the series naturally integrates K-FOOD into the storyline,
creating emotional resonance beyond simple product promotion.
Notably, food functions as a key medium for relationship-building within the narrative,
structuring the content in a way that organically connects storytelling with consumption.
Despite being produced over a decade ago, Lunchbox remains a validated example of
a Southeast Asia–targeted romance format combined with K-FOOD storytelling.
With adaptation to current content formats—such as short-form and OTT platforms—
the IP holds strong potential to be reinterpreted and expanded into a scalable content and commerce model.
Company Profile
Broadcasting Character Other
neez.n Corp.
neez.n Corp. is a media content company that develops original IPs at the core of its business, spanning broadcast content and character IP, with strong potential for genre expansion and diversified revenue streams.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.
Starting from empathy and leading to immersion, we create compelling content (Make), connect fragmented media traffic into an integrated ecosystem (Connect), and foster emotional engagement between content, audiences, and creators (Share). Through this process, we generate value that goes beyond market needs (Create).
Leveraging our original IPs, neez.n produces and distributes broadcast content including variety shows, dramas, and short-form formats, while expanding character IPs globally through licensing and merchandising. Our key IPs and business portfolio include:
‣ Media Platform “Amelicano”: A K-culture community supported by a 1.1M fanbase in Indonesia
‣ Production Label “Karamel Studio”: An original content production label connecting ‣ Korea and Indonesia through 소재-driven storytelling
‣ Character IP “Gaeguneez”: A core character asset expanding into the global subculture market
Character IP “RARAMEL”: A visual-driven lifestyle character brand originating from the 1.1M fanbase of the Amelicano platform in Indonesia
Based on this portfolio, neez.n continues to unlock differentiated opportunities across licensing, content, and commerce in key Asian markets.
