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Mamotori

Year of Production
2024
Content Type
Other (Game, Cartoon, Advertisement, Entertainment, etc.)
Target Age
all
Product Type
Others
Production Stage
IP
Detailed Genre
Slapstick

Video

Summary

Hey, there, I am a marmot. Can I make that more obvious?
You know, I always thought I could train myself to do anything. I mean, I am very adaptable, you know, but the truth is…every time I face something new, like going to a new school or starting a new job, well, the world feels a little bit bigger than I expect and I feel… very small. Well… I AM a small animal.

I do my best in those situations but why does something always have to get messed up? Things always seem to go wrong, the way I least expect, you know. I mean, I know I make mistakes, but that goes for everybody, I am sure. I am NOT clumsy. It’s just the floor hates me, the tables and chairs are bullies and the wall gets in the way, and I occasionally fall on purpose, just to check gravity, you know.

Anyhow, what I am trying to tell you is that life gets hard even when we try our best, so when life gives you lemons, squeeze them in someone else’s eyes and let’s have some laugh together.

Company Profile

pawbulous logo

Character Animation Startup Other

Pawbulous Inc

Pawbulous Inc. is a next-generation K-content IP studio that breaks the boundaries of traditional character IP, building a global live entertainment and cross-media ecosystem rooted in original storytelling and music.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.

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