‘NYANGKICK’ is a cat character IP based on Taekwondo with the slogan ‘A powerful kick in cuteness’, and aims to be a convergence brand encompassing content, goods, and space. It targets the global market with content and goods and the genre competitiveness of Taekwondo, targeting the current generation fandom, and is a character IP that focuses on expanding the pie in the sports industry through commercialization of K-culture space.