MeMoMance
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- Types of genre
-
Broadcasting
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- Year of Production
- 2023
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- Content Type
- Web/Mobile Content
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- Platform
- OTT Operator
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- Target Age
- Family
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- Quantity
- 15(min) 10Quantity Input
Video
Summary
Melmomance is a globally targeted romance IP
that has grown from an Indonesia-based fandom.
Centered on the relationship between a Korean man and a foreign woman,
it captures the intersection of cultural differences and emotional dynamics in a realistic way.
Leveraging the positive global perception of Korean men shaped by K-content,
along with strong fandom engagement,
the IP adopts a romance structure that resonates strongly with Southeast Asian audiences.
Season 1, produced as a reality format,
focused on the excitement and tension before a relationship begins,
successfully drawing strong attention and engagement from the fandom.
To expand the IP,
Season 2 was developed as a web drama,
evolving into a story-driven format that portrays the progression of the relationship.
With the rise of short-form content,
Season 3 was produced as a one-minute short-form drama,
representing a proactive response to changing platform environments and viewing behaviors.
While the format evolves across seasons,
Melmomance is designed to maintain a continuous emotional narrative between the characters.
Season 1 explores the anticipation before a relationship,
Season 2 follows the development of the relationship,
and Season 3 portrays the stagnation and emotional fatigue that can arise afterward.
Through this structure, the IP expands its narrative
based on the emotional stages of a relationship.
As a result, Melmomance goes beyond simple format transitions
and establishes itself as a romance IP
that evolves through a consistent emotional arc.
that has grown from an Indonesia-based fandom.
Centered on the relationship between a Korean man and a foreign woman,
it captures the intersection of cultural differences and emotional dynamics in a realistic way.
Leveraging the positive global perception of Korean men shaped by K-content,
along with strong fandom engagement,
the IP adopts a romance structure that resonates strongly with Southeast Asian audiences.
Season 1, produced as a reality format,
focused on the excitement and tension before a relationship begins,
successfully drawing strong attention and engagement from the fandom.
To expand the IP,
Season 2 was developed as a web drama,
evolving into a story-driven format that portrays the progression of the relationship.
With the rise of short-form content,
Season 3 was produced as a one-minute short-form drama,
representing a proactive response to changing platform environments and viewing behaviors.
While the format evolves across seasons,
Melmomance is designed to maintain a continuous emotional narrative between the characters.
Season 1 explores the anticipation before a relationship,
Season 2 follows the development of the relationship,
and Season 3 portrays the stagnation and emotional fatigue that can arise afterward.
Through this structure, the IP expands its narrative
based on the emotional stages of a relationship.
As a result, Melmomance goes beyond simple format transitions
and establishes itself as a romance IP
that evolves through a consistent emotional arc.
Company Profile
Broadcasting
Character
Other
neez.n Corp. is a global content company specializing in broadcast and digital content production and the development of original character IPs.
The company creates travel and lifestyle content for broadcasters and OTT platforms. With a Southeast Asian audience network of 1.1 million followers and partnerships in Indonesia, neez.n produces cross-cultural content connecting audiences, destinations, and brands. Its productions include “Anywhere You Wish” and “VAKATION.”
neez.n also develops and commercializes GAEGUNEEZ and RARAMEL through character content, merchandise, licensing, and brand collaborations. Its product portfolio includes plush toys, keychains, stationery, and lifestyle goods, with distribution and licensing partnerships expanding across China, Japan, and Southeast Asia.
By combining content production with character IP development, neez.n pursues collaboration in co-production, content distribution, character licensing, merchandise distribution, and brand partnerships.
The company creates travel and lifestyle content for broadcasters and OTT platforms. With a Southeast Asian audience network of 1.1 million followers and partnerships in Indonesia, neez.n produces cross-cultural content connecting audiences, destinations, and brands. Its productions include “Anywhere You Wish” and “VAKATION.”
neez.n also develops and commercializes GAEGUNEEZ and RARAMEL through character content, merchandise, licensing, and brand collaborations. Its product portfolio includes plush toys, keychains, stationery, and lifestyle goods, with distribution and licensing partnerships expanding across China, Japan, and Southeast Asia.
By combining content production with character IP development, neez.n pursues collaboration in co-production, content distribution, character licensing, merchandise distribution, and brand partnerships.