27-year-old Yoon Harin is murdered by her husband, Kang Siu.
But when she opens her eyes, she finds herself back in her teenage years—this time retaining the memories of betrayal.
Determined to change her fate in this life, Harin makes a choice.
She reunites with Siu, along with his obsessive ex-lover Jung Sera, and a mysterious figure, Seo Jihoon—
and soon, their school becomes a battleground of secrets and power struggles.
What began as a story of revenge gradually turns into a dangerous game of love, truth, and survival…
Will Harin be able to change her tragic fate, or is she doomed to repeat the same ending?
Broadcasting
Startup
Immersive Content
New Branch Contentory is an AI-powered global content supply chain company that seamlessly connects fragmented media markets. Going beyond traditional production, we architect optimal business structures to determine how content achieves global success by integrating the right technologies and platforms.
Leveraging data-driven trend screening, we discover high-potential short-form and original IPs, while drastically reducing production time and costs through precision matching with optimal AI and live-action production partners. Backed by a robust network of over 30 global platform partnerships, we execute demand-driven distribution strategies and generate sophisticated IP monetization streams, including licensing and revenue sharing. Through expanding international co-productions and penetrating new global markets, New Branch Contentory is rapidly evolving into the ultimate global infrastructure platform that perfectly bridges worldwide content assets with global demand.