The signature track of Seoul-based singer-songwriter eldon — romantic, intimate, and sharply written, it has connected with listeners far beyond Korea.
[Global Growth]
Built organically without large-scale marketing, "Pink cheeks" has surpassed 23.5M Spotify streams across 174 countries, with 22M+ YouTube views and 10M+ TikTok views. Its top markets — the US, Thailand, Japan, the Philippines, and Taiwan — show especially strong traction across Asia.
[Proven in Vietnam]
In Vietnam alone, over 4,500 people listen to the track every month (approx. 2,500 in Ho Chi Minh City, 1,200 in Hanoi) — an organic fanbase formed without any local promotion, proving verified market potential.
[Next Step]
With local distribution and licensing partners, the track is ready for immediate growth through playlist pitching, Vietnamese-subtitled content, and remixes featuring local artists.
ELDON RECORDS is a Seoul-based music and content label. Founder Hyeok Jung (eldon) is a singer-songwriter, producer, and composer — a full KOMCA member with 41 registered works and credits for major K-pop artists including SHINee, NCT's DOYOUNG, SUPER JUNIOR's YESUNG, and TWS.
His breakout single "Pink Cheeks" has passed 20 million Spotify streams, and he played an official SXSW 2026 showcase.
ELDON RECORDS is building "The Comic Book," an original project fusing music with animation IP in its own narrative universe. Its first chapter "Tango" launched in 2026 as a single and animated MV, with more to follow.
KOMORI, the label's virtual band, reinterprets Japanese subculture music in a K-pop style, with 1990s cel-animation visuals and AI-generated music videos.
As an independent label holding its own masters and publishing, ELDON RECORDS pursues IP licensing, distribution, and co-production across Asia and the West, spanning music, animation, character, and AI content.