Pop-up Landing Operation
Broadcasting
- Year of Production
- 2024
- Content Type
- Entertainment
- Platform
- TV Channel
- Target Age
- Family
- Quantity
- 80(min) 9Quantity Input
Summary
<Pop-up Landing Operation> is an exciting initiative designed to bring the world’s most renowned international restaurants to the heart of Korea as exclusive pop-up stores. Imagine watching a travel show, drooling over dishes from far-off lands, only to realize you can't savor them yourself. This project was born out of that very frustration! The mission? To transport these global culinary gems to Korea's trendiest locations. To add to the thrill, beloved celebrities known for their love of food will embark on a gastronomic adventure, traveling abroad to persuade these famed eateries to set up shop in Korea as a form of pop-up store.
Pop-up stores have become essential in the retail industry over the past few years, gaining popularity as a means to satisfy the desire for offline experiences post-pandemic. In <Pop-up Landing Operation> celebrities directly recruit renowned restaurants of overseas to set up pop-up stores in Korea. These pop-ups are held in The Hyundai Seoul, one of the trendiest department stores, aiming to expand the offline experience.
Pop-up stores have become essential in the retail industry over the past few years, gaining popularity as a means to satisfy the desire for offline experiences post-pandemic. In <Pop-up Landing Operation> celebrities directly recruit renowned restaurants of overseas to set up pop-up stores in Korea. These pop-ups are held in The Hyundai Seoul, one of the trendiest department stores, aiming to expand the offline experience.
Company Profile
Broadcasting
KBS Media
KBS Media was founded in 1991 and has been actively licensing international and domestic rights of contents, distributing VOD contents, importing and dubbing foreign programs and carrying on various other businesses related to contents.
KBS Media exported a drama series ‘Winter Sonata’ to Japan in 2003, first in Korean drama
history, contributing to the expansion of Korean Wave in Asia. Since then, through global contents markets, KBS media expanded its market to Europe, Middle East, Latin America and Africa, to become the leading central force of Korean Wave phenomenon.
KBS Media's merger with KBS Internet in July, 2011 has enabled the company to expand its distribution network to new media platforms such as PC, IPTV, Smart TV, and mobile devices. Consolidation of online and offline distribution is creating synergy and increasing profit to the company and enables KBS Media to be unrivaled in contents distribution.
KBS Media exported a drama series ‘Winter Sonata’ to Japan in 2003, first in Korean drama
history, contributing to the expansion of Korean Wave in Asia. Since then, through global contents markets, KBS media expanded its market to Europe, Middle East, Latin America and Africa, to become the leading central force of Korean Wave phenomenon.
KBS Media's merger with KBS Internet in July, 2011 has enabled the company to expand its distribution network to new media platforms such as PC, IPTV, Smart TV, and mobile devices. Consolidation of online and offline distribution is creating synergy and increasing profit to the company and enables KBS Media to be unrivaled in contents distribution.
