Raon
- Year of Production
- 2023
- Content Type
- Character
- Target Age
- Teens
- Product Type
- Toys
- Production Stage
- IP
- Detailed Genre
- Fantasy/Adventure
Summary
■ Content IP Overview
o Main character: Name – Raon / Mint cat
o Philosophy: The Reasons for Creating a Sustainable World, Harmony between People and Nature
o Features: Positive personality, soft touch, freely deformable appearance
o Synopsis: In the vast universe, there is a dust world where magic is used and the growing dust lives. One day, a cat named Raon, who lives with Jenna, the owner of a dessert cafe, has a dust A who is curious about the Earth. As a result, Raon gradually raises curiosity about the Earth and people.
o Target layer: Generation Y and Generation Z who are proficient in digital devices and consume online and offline channels
o BI: Mint color (#B7DCD9 / #99CEC8) is mainly used and can be changed to light pink (#F6D8D8) or light yellow (#F7E295) if necessary.
■ synopsis
All planets and stars are made by magic. And every planet, every star, has life. Most people don't know, but there are wizards in the world who can use magic, and the fairy dust, who can make stars in space, came to Earth in the grass, Raon.
Jenna, who can make desserts with magic, and Raon and grass, who go on an adventure with Tare, who recycles things with magic.
Jenna heals a heartbroken person with ice cream, and Raon travels with Jenna because she is amazed to see her.
■ Worldbuilding
All planets and stars are made by magic. There is a 'dust', a creature that made all the stars magical. Dust is invisible to ordinary people. The planet where such dust lives is called Dust World. No one knows the exact origin of when and how it came about. Because it exists in a different dimension from any planet or star, it is only assumed that it was created before the universe was created. Therefore, even if it is close to Earth in distance, it is not possible to identify the dust world on Earth. However, the Earth is visible from the Dust World, and the dusts that can become stars look at the Earth every day and develop their dreams.
o Main character: Name – Raon / Mint cat
o Philosophy: The Reasons for Creating a Sustainable World, Harmony between People and Nature
o Features: Positive personality, soft touch, freely deformable appearance
o Synopsis: In the vast universe, there is a dust world where magic is used and the growing dust lives. One day, a cat named Raon, who lives with Jenna, the owner of a dessert cafe, has a dust A who is curious about the Earth. As a result, Raon gradually raises curiosity about the Earth and people.
o Target layer: Generation Y and Generation Z who are proficient in digital devices and consume online and offline channels
o BI: Mint color (#B7DCD9 / #99CEC8) is mainly used and can be changed to light pink (#F6D8D8) or light yellow (#F7E295) if necessary.
■ synopsis
All planets and stars are made by magic. And every planet, every star, has life. Most people don't know, but there are wizards in the world who can use magic, and the fairy dust, who can make stars in space, came to Earth in the grass, Raon.
Jenna, who can make desserts with magic, and Raon and grass, who go on an adventure with Tare, who recycles things with magic.
Jenna heals a heartbroken person with ice cream, and Raon travels with Jenna because she is amazed to see her.
■ Worldbuilding
All planets and stars are made by magic. There is a 'dust', a creature that made all the stars magical. Dust is invisible to ordinary people. The planet where such dust lives is called Dust World. No one knows the exact origin of when and how it came about. Because it exists in a different dimension from any planet or star, it is only assumed that it was created before the universe was created. Therefore, even if it is close to Earth in distance, it is not possible to identify the dust world on Earth. However, the Earth is visible from the Dust World, and the dusts that can become stars look at the Earth every day and develop their dreams.
Company Profile
Character Animation Startup
Luxconz. Co., Ltd
Luxconz Co., Ltd. is the center of Korean cultural content (characters, animation, and illustration). Luxconz is a pioneering company in the integrated entertainment industry. Our business area is planning and producing characters, character licenses, and animations.
Current Business Area:
1. 19 countries in Latin America, including Argentina and Peru, have signed licensing contracts.
2. More than 200 collaboration contracts in Hawaii and Korea have been signed.
3. Character goods and space will be exported to the Middle East.
Current Business Area:
1. 19 countries in Latin America, including Argentina and Peru, have signed licensing contracts.
2. More than 200 collaboration contracts in Hawaii and Korea have been signed.
3. Character goods and space will be exported to the Middle East.
