Sipjangsaeng, The Gardens of Gyeongbokgung Palace
Video
Summary
The Aesthetics of a Noble Palace Blooming in the Records of Time: <Ship-jangsaeng, The Gardens of Gyeongbokgung>
1. Concept: A Noble Record Imbued with Aspirations and Vitality
The <Ship-jangsaeng, The Gardens of Gyeongbokgung> IP is a project that reinterprets the essence of traditional Korean aesthetics—Ship-jangsaeng (the ten symbols of longevity)—and its values of health, blessings, and immutability through a modern lens. Moving beyond simple reproduction of patterns, it meticulously arranges symbols of longevity and yearning within the serene landscapes of Gyeongbokgung Palace, elevating them into a singular work of art.
2. Identity: A Narrative of Time, from the Dawn’s Light to the Midnight’s Silence
The most distinctive feature of this IP is the infusion of vitality through the passage of time into a static landscape.
- Dawn (Aurora Silk): The mysterious radiance of the garden awakening amidst a veil of blue mist.
- Afternoon (Amber Glow): The noble elegance revealing its true colors under the brilliant, golden sunlight.
- Midnight (Midnight Serenade): The sublime dignity of the palace and the subtle moonlight that never fades, even in deep silence.
By capturing the shifts in light and the texture of the air throughout the day at Gyeongbokgung through a delicate graphic narrative, this IP allows observers to experience the infinite and ever-changing beauty of the garden.
3. IP: Bridging the Past and Future through Records
The purpose of <Ship-jangsaeng, The Gardens of Gyeongbokgung> is to record and share the "time" of the ancient palace that often goes unnoticed. The noble garden scenery proposed by saso fosters a deep emotional connection between the brand and the user, offering a brand experience where tradition and modernity coexist in harmony.
1. Concept: A Noble Record Imbued with Aspirations and Vitality
The <Ship-jangsaeng, The Gardens of Gyeongbokgung> IP is a project that reinterprets the essence of traditional Korean aesthetics—Ship-jangsaeng (the ten symbols of longevity)—and its values of health, blessings, and immutability through a modern lens. Moving beyond simple reproduction of patterns, it meticulously arranges symbols of longevity and yearning within the serene landscapes of Gyeongbokgung Palace, elevating them into a singular work of art.
2. Identity: A Narrative of Time, from the Dawn’s Light to the Midnight’s Silence
The most distinctive feature of this IP is the infusion of vitality through the passage of time into a static landscape.
- Dawn (Aurora Silk): The mysterious radiance of the garden awakening amidst a veil of blue mist.
- Afternoon (Amber Glow): The noble elegance revealing its true colors under the brilliant, golden sunlight.
- Midnight (Midnight Serenade): The sublime dignity of the palace and the subtle moonlight that never fades, even in deep silence.
By capturing the shifts in light and the texture of the air throughout the day at Gyeongbokgung through a delicate graphic narrative, this IP allows observers to experience the infinite and ever-changing beauty of the garden.
3. IP: Bridging the Past and Future through Records
The purpose of <Ship-jangsaeng, The Gardens of Gyeongbokgung> is to record and share the "time" of the ancient palace that often goes unnoticed. The noble garden scenery proposed by saso fosters a deep emotional connection between the brand and the user, offering a brand experience where tradition and modernity coexist in harmony.
Company Profile
Fashion Startup Other
KORDE
We aim to create an environment where the 2040 generation can become interested in and enjoy Korean traditional culture, and to become a company that comes to mind when thinking of traditional culture.
SASO is a lifestyle brand that creates fashion accessories by transforming Korean cultural elements into contemporary designs and objects. We reinterpret Korea's timeless and unique cultural heritage through SASO's distinctive perspective.
SASO is a lifestyle brand that creates fashion accessories by transforming Korean cultural elements into contemporary designs and objects. We reinterpret Korea's timeless and unique cultural heritage through SASO's distinctive perspective.
