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slung

Character
The slung embodies a relaxed and witty character that can be expressed across diverse concepts and everyday scenarios. This image highlights the versatility of the Slung IP in music, food, travel, and fashion, visually demonstrating its potential to expand into various lifestyle domains and emphasizing its brand value as a character that global consumers can naturally experience in daily life.
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The slung embodies a relaxed and witty character that can be expressed across diverse concepts and everyday scenarios. This image highlights the versatility of the Slung IP in music, food, travel, and fashion, visually demonstrating its potential to expand into various lifestyle domains and emphasizing its brand value as a character that global consumers can naturally experience in daily life.
The Slung character is growing as an IP by building a fandom on social media through short-form videos created with generative AI. This image showcases Slung in diverse situations and concepts, visually representing the character’s potential to connect with the global MZ generation and expand naturally through digital content.
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Year of Production
2018
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Video

Summary

“slung” is an original character IP that delivers the value of relaxation and leisure in today’s fast-paced society. Beyond a character, it expands into figures, plush toys, animation, and social media content, evolving into a lifestyle brand with a growing global fandom.

Company Profile

The metazoos logo uses a simple black-and-white contrast to symbolize the harmony of technology and emotion. “meta” represents transcending the boundaries of content, while “zoos” conveys vitality and swift movement, reflecting the company’s creative drive and global ambition.

Character Animation Startup Immersive Content Other

metazoos Inc.

metazoos Inc. is an AI-powered creative studio
that develops and produces original storytelling and character-based IPs
at the intersection of technology and emotion.

Our flagship IP “slung” expands across multiple formats
including animation, figures, plush toys, and social media content, offering both online and offline experiences.

By integrating generative AI into images, video, and sound,
we are pioneering the next generation of content production.

metazoos Inc. is actively pursuing global partnerships and export opportunities
to bring unique Korean IPs to the worldwide market.

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