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Smart Talk Show The Art of Listening

Broadcasting
Year of Production
2019
Content Type
Current Affaris/Educational Program
Platform
TV Channel
Target Age
Adults
Quantity
60(min) 5Quantity Input

Summary

<Smart Talk Show The Art of Listening> is a 'two-way participatory current affairs talk show' where experts and citizens gather to share their opinions in real-time on various current issues and policies in the community. It aims to break the framework of existing current affairs programs that simply deliver information and aim for an innovative format that directly reflects citizens' voices (listening) in policies and broadcasts through real-time communication using smart devices. Megatalk Korea played a key role in providing a 'two-way mobile interaction solution' that allows viewers to participate in the broadcast in real-time.

The main content is as follows

Planning Intention: "Listen to the voice of citizens." It is intended to provide a place for democratic public opinion formation and problem solving by providing a place where citizens and experts communicate equally on major issues and conflicts in the region, rather than unilateral reporting.

Key Targets: Key targets include 3050 local citizens who are interested in community issues and are proficient in mobile device speech, including experts and policymakers who want to participate in administrative services and local policy-making processes.

How to proceed: Under the main MC's progress, we connect the panel that appeared in the studio with citizens from the local site in real time to hear live opinions. Viewers participate in real-time voting or ask questions through dedicated mobile platforms (megatalk, etc.). Citizens' real-time voting results and comment data are visualized and exposed on broadcast screens, and panels continue in-depth discussions based on this data. Through two-way communication, citizens' opinions are immediately reflected in the broadcast flow to form a public forum where citizens become owners.

Program objectives: It aims to establish a community-friendly two-way communication channel where citizens become owners, to establish a new standard model for current affairs content using smart media technology, and to prepare a reasonable public forum for resolving community conflicts.

Company Profile

Visualize Mega Talk Korea using its English initials

Broadcasting Game Startup Immersive Content

MEGATALKKOREA

Live Event Platform Company

Clients: KBS, JTBC, EBS, Event Agencies, Local Governments, Universities, Corporations

Technology: Real-time participation platform technology for up to 1 million concurrent users

Business: Interactive broadcasting technology/planning/production, event management, advertising, public opinion poll programs, market research, digital town hall meetings.

Based on a platform where anyone can participate in gamified quizzes and polls in real-time using their smartphones, we are pursuing a global "Agreement Rate Game" content business that prevents confirmation bias and resolves social conflicts through our unique technology.

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