□ Content Overview
- A contemporary romance IP based on the bestselling novel of the same name
- A cohabitation romance between Hujun, a global K-POP superstar, and Lee Geun-young, a former journalist turned his official anti-fan
- A broadly commercial concept that pairs the "top star × anti-fan" dynamic with a reality-show premise
□ Market Competitiveness & Differentiation
- Built on a globally accessible premise — romance between a K-POP star and an ordinary person — with an antagonism-to-love arc that drives high reader engagement
- Uses the reality show as its narrative hub, organically weaving together conflict drivers such as industry rivalry, scandal, and past connections
- Proven service record in Korea and across multiple overseas markets, including Thailand, Taiwan, China, Indonesia, and Japan