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The Essence of Love

Fashion
Year of Production
2024
Product Type
Women's Wear

Video

Summary

The 25 S/S Maison Nica collection symbolically expresses the rapidly changing modern society through the medium of the "metro,"

prompting reflection on what truly matters in our busy lives. This theme is closely intertwined with the story of Psyche and Eros from ancient mythology.

The tale of Psyche and Eros reflects complex human emotions

such as desire, jealousy, conflict, betrayal, attachment, and forgiveness, showcasing the journey from immature love to mature love through the trials they endure.



In the story of Maison Nica, Youth and Joy are the twin children born to Eros and Psyche.

As they shift in the modern world, Youth and Joy navigate a rapidly changing society, feeling fear towards love and marriage. Just like the people living hectic lives in the subway, they too begin to see love and marriage as luxuries.

Although Eros shoots his arrows of love at them, the modern youth, with their hearts as tough as steel, often evade these arrows.

As a result, Youth and Joy develop a skeptical attitude towards love and marriage, but Psyche reminds them of the true essence of love.

Company Profile

Fashion

Mondi

Company Overview

Mondi Co., Ltd., established in 2021, operates two brands based on in-house clothing manufacturing. Mondi manages every step from planning and design to production, ensuring high quality and originality while offering customers trendy and differentiated fashion items.

[Designer & CEO, Koh Mi-jin]
Designer Koh Mi-jin founded the classic and elegant menswear brand "Montevarchi" in Italy and recently launched a new brand, "Maison Nica," which is capturing the interest of a broader audience and buyers. Named after the designer herself, Maison Nica is a globally launched diffusion line that embodies her unique artistic sensibility.

[The Unique Aesthetic of Maison Nica]
Maison Nica’s collections are distinguished by a unique combination of diverse materials, vibrant patterns, colors, and intricate details. These elements are inspired by Koh Mi-jin’s childhood memories and experiences, reflecting her experimental spirit that has developed from youth to adulthood. Early memories, such as cutting tablecloths and crafting doll clothes, have profoundly influenced her designs, showcasing her distinctive and unique creativity.

[Certifications & Achievements]
Mondi Co., Ltd. currently holds various certifications, including venture business establishment, women-owned business certification, and research institute establishment, enhancing the company’s credibility and trustworthiness.

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