RAWD is an animation studio that plans and produces animated content.
We have actively embraced generative AI and are building a new production pipeline that combines AI with traditional 2D animation workflows. Rather than treating AI as a simple support tool, we use it as a production method that expands the possibilities of imagery, movement, and direction in animation.
At RAWD, the focus is not technology itself, but the work. We place characters, worldbuilding, storytelling, direction, and motion at the center of our process, combining the speed of AI with the sensibility of creators to develop a more flexible and practical way of producing animation.
From original IP development to external IP-based content, RAWD covers planning, visual development, animation production, editing, compositing, and post-production, aiming to become a new kind of animation studio for the AI era.