WelCon Well-made K-Content

The SIDEKICKS

  • Types of genre

    Broadcasting

  • Year of Production
    2026
  • Content Type
    Format(Non-Scripted)
  • Platform
    OTT Operator
  • Target Age
    Family
  • Quantity
    60(min) 10Quantity Input

Video

Summary

A capitalist survival game where money builds teams —
and leadership decides who wins.

The Sidekick is a high-stakes reality game show where contestants — dubbed Capitalists — must use limited seed money to bid on and recruit skilled individuals known as "Sidekicks" to form mission teams.

Each Sidekick comes with unique strengths and price tags.
The Capitalists must draft wisely, lead strategically, and outlast rivals through multiple rounds of team-based challenges.

But here's the twist: in the final round, money can't buy loyalty —
Sidekicks will choose whom they follow.

“Buying talent isn’t enough.
To win, you must lead.”

A dynamic blend of strategy, psychology, and social hierarchy — The Sidekick is a format ready to be localized across genres and global markets

Company Profile

NEXTKEY is a content studio dedicated to creating original format IPs for the global market.

We go beyond generating new ideas. By combining strong concepts, clear game mechanics, and immersive reality storytelling, we develop scalable formats that resonate across cultures and international markets.

Since its founding in 2015, NEXTKEY has built extensive expertise in developing and producing broadcast, OTT, and digital content. Drawing on this experience, we continue to create original entertainment formats that combine compelling storytelling with meaningful social themes.

At NEXTKEY, we transform timely issues into engaging entertainment

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