"Spring of My Hometown" (The Stray Cats' Ensemble) — A Next-Generation Interactive XR Jazz Musical
Spring of My Hometown (Stray Cat Ensemble), produced by Maul Communications Co., Ltd., is a next-generation interactive XR jazz musical in which the audience's real-time participation completes the story. This comic fantasy coming-of-age drama follows Yeon-i, a weary, unknown jazz singer, and four stray cats who go to mischievous lengths to bring back her smile—delivering a universal story of comfort, hope, and connection for audiences of all ages. The 20-minute production unfolds in three acts: a solitary jazz-bar performance, the cats' delightful escapades, and a moving metaverse finale.
Technologically, it combines a 270-degree immersive LED wall powered by Unreal Engine 5, a hyper-realistic digital human created with generative AI, and AI-driven real-time motion capture and lip-sync synchronized with a live jazz quintet. Its gamified participation system—with a 100ms response time—l
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Mawool Communications is a global cultural content agency that connects the global distribution of cultural content with cutting-edge immersive technologies, built on a foundation of original animation stories and character IP.
Starting from our own original characters and story universes, we pursue a multi-media IP expansion strategy spanning musicals, live performances, VR/XR immersive content, and metaverse platforms. Our unique approach — pursuing both emotional storytelling and technological innovation simultaneously — transforms content from something merely consumed into a living, breathing experience created together with audiences.
Our flagship project, "Gilnyangi Hapjudan (Neko Ensemble)" — the world's first metaverse-integrated hybrid musical — was developed from our original animation IP. It combines large-scale LED Wall technology, real-time metaverse connectivity, and a proprietary interactive system in which audience members appear on stage as cat avatars, creating a next-generation live performance experience. Through our official participation in the XR & Metaverse Fair Tokyo Show 2026 in Japan, we are accelerating our full-scale entry into the Asian market.
Mawool Communications is also an AI technology-driven company (certified AI Tech · AI Biz) that leads the development of AI ethics education content, embedding a responsible perspective on the impact of technology on people and society into everything we create. As a women-owned enterprise committed to both creative challenge and social value, we continue to drive diversity and innovation across the content industry.
Business Areas
Original Animation Planning & Production / Character IP Development & Global Licensing / VR/XR Immersive Content Development / Metaverse Hybrid Performance Production / AI Ethics Education Content / Global Cultural Content Agency