WelCon Well-made K-Content

tzutori

  • Types of genre

    Character

  • Year of Production
    2025
  • Content Type
    Character
  • Target Age
    all
  • Product Type
    Toys
  • Production Stage
    IP
  • Detailed Genre
    Comic Action

Summary

1. Character Overview
Name: Tzutori
Background: The official character of Tzuyang, South Korea’s top food YouTuber.
Tzutori is a charming rabbit-duck hybrid who explores traditional dishes from around the world and uncovers the cultural stories behind them.
Gifted with an incredible appetite and exceptional taste, Tzutori travels with Toto as the “Food Explorer Duo.”

2. Worldview Story
In this world, there are mystical beings called “Food Spirits” who guard each country’s traditional cuisine.
Tzutori and Toto journey across the globe, discovering traditional dishes and awakening the slumbering Food Spirits.
Through their travels, they document each meal’s cultural value, heartfelt stories, and unique recipes.

3. Character Traits
Positive & Curious: Always open to new food and cultures

Sociable: Quickly makes friends and enjoys conversations

Food-Loving: Ends each adventure with the signature phrase, “That was delicious!”

4. Application Fields
Content: Animation, webtoons, social media videos, live streaming

Merchandise: Plush toys, stationery, fashion items, tableware

Collaborations: F&B brands, traditional food festivals, global food fairs

5. Brand Vision
Tzutori aims to be more than just a character — becoming a Global Food Ambassador that connects people through culinary culture.
We strive to bring joy and cultural exchange to people around the world, one bite at a time.

Company Profile

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