VARIETYSUM
-
- Types of genre
-
Character
-
- Year of Production
- 2007
-
- Content Type
- Character
-
- Target Age
- all
-
- Product Type
- Others
-
- Production Stage
- IP
-
- Detailed Genre
- Entertainment
Summary
An Introduction to the World of Variety Sum
Created by illustrator Sumi Park, Variety Sum is an emotionally resonant character universe built from the artist’s personal experiences and memories. The brand is designed to evoke warmth, empathy, and comfort by telling stories of meaningful relationships that span from childhood to the present day.
Part 1: Characters from Cherished Childhood Memories
These characters embody the artist’s formative years, representing themes of nostalgia, loss, and the warmth of treasured memories.
-Sum: The central character, a young girl with a signature bob haircut who reflects the artist’s own bright and innocent youth. She is the heart of the narrative.
-Happy: Based on the artist’s childhood dog, Happy was a beloved friend and family member. His passing introduced themes of profound loss and longing into the storyline.
-Koko: A small rabbit doll handmade by the artist’s father. Koko was a constant companion to Sum and Happy, symbolizing the simple, ste
Created by illustrator Sumi Park, Variety Sum is an emotionally resonant character universe built from the artist’s personal experiences and memories. The brand is designed to evoke warmth, empathy, and comfort by telling stories of meaningful relationships that span from childhood to the present day.
Part 1: Characters from Cherished Childhood Memories
These characters embody the artist’s formative years, representing themes of nostalgia, loss, and the warmth of treasured memories.
-Sum: The central character, a young girl with a signature bob haircut who reflects the artist’s own bright and innocent youth. She is the heart of the narrative.
-Happy: Based on the artist’s childhood dog, Happy was a beloved friend and family member. His passing introduced themes of profound loss and longing into the storyline.
-Koko: A small rabbit doll handmade by the artist’s father. Koko was a constant companion to Sum and Happy, symbolizing the simple, ste
Company Profile
Character
Story
Other
Connecting the world through quiet stories.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.