Viral Marketing for "Made in Korea"
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- Types of genre
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Broadcasting
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- Year of Production
- 2025
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- Content Type
- TV Drama (Mini-series)
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- Platform
- OTT Operator
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- Target Age
- Adults
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- Quantity
- 60(min) 6Quantity Input
Summary
This project is an all-encompassing digital viral campaign designed to maximize the box-office success of the Disney+ original series, Made in Korea. By leveraging the show's 1970s historical setting and its powerhouse cast of Hyun Bin and Jung Woo-sung, the campaign executes a strategic promotion that combines public opinion forming in major online communities with visual-centric viral spreads on Instagram. Rather than traditional advertising, the focus is on creating a "digital playground" where viewers voluntarily share and recreate content.
Company Profile
Broadcasting
Startup
Immersive Content
Story
Other
Architecting a Web 3.0-Based Data Ecosystem and Reward Structure
We actualize an innovative business model that validates the intrinsic value of user data and facilitates its seamless assetization.
PureGlobal Co., Ltd. is a leading next-generation Ad-Tech powerhouse that optimizes corporate marketing performance by integrating AI-powered precision targeting with a transparent, blockchain-based data ecosystem. Through our proprietary advertising platform, ‘Brivy,’ we establish a new benchmark in the digital advertising landscape, delivering superior ROI (Return on Investment) for advertisers while ensuring equitable rewards for users.
We actualize an innovative business model that validates the intrinsic value of user data and facilitates its seamless assetization.
PureGlobal Co., Ltd. is a leading next-generation Ad-Tech powerhouse that optimizes corporate marketing performance by integrating AI-powered precision targeting with a transparent, blockchain-based data ecosystem. Through our proprietary advertising platform, ‘Brivy,’ we establish a new benchmark in the digital advertising landscape, delivering superior ROI (Return on Investment) for advertisers while ensuring equitable rewards for users.