X THE LIVE Pre-launch
- Year of Production
- 2025
- Content Type
- Entertainment
- Platform
- OTT Operator
- Target Age
- Adults
- Quantity
- 60(min) 8Quantity Input
Video
Summary
The video is a pre-launch teaser for the "XTHELIVE" project, set for a grand launch in October 2025. Released in March via BIGXSHOW, LALA STATION, and participating KOLs’ YouTube channels and social media, the teaser has already gained significant attention.
This project stars BamBam of the K-POP group GOT7, who enjoys immense popularity across Southeast Asia, as the main model. It is a survival-style entertainment commerce program, featuring:
• A ₩100 million (approx. USD 75,000) grand prize
• A total investment of ₩2 billion (approx. USD 1.5 million)
• Participation by 24 global influencers with a combined fandom of approximately 50 million
Over the course of three competitive rounds, each influencer must sell products to fans using their own unique sales and marketing strategies within a 24-hour time limit. The influencer with the highest sales becomes the final winner.
A total of 39 domestic and international brands have joined the project. The official content from this teaser will be broadcast across 16 countries via global OTT ‘VIU’ platforms starting this October.
This project stars BamBam of the K-POP group GOT7, who enjoys immense popularity across Southeast Asia, as the main model. It is a survival-style entertainment commerce program, featuring:
• A ₩100 million (approx. USD 75,000) grand prize
• A total investment of ₩2 billion (approx. USD 1.5 million)
• Participation by 24 global influencers with a combined fandom of approximately 50 million
Over the course of three competitive rounds, each influencer must sell products to fans using their own unique sales and marketing strategies within a 24-hour time limit. The influencer with the highest sales becomes the final winner.
A total of 39 domestic and international brands have joined the project. The official content from this teaser will be broadcast across 16 countries via global OTT ‘VIU’ platforms starting this October.
Company Profile
Startup
LALA STATIONS Co., Ltd.
LALA STATION's A.I Live SaaS (artificial intelligence-based global live transmission solution) uses voice translation for mobile platforms (APP/WEB), Voice dubbing technology provides an environment that communicates with global customers without language barriers, automatically creates shorts that provides ultra-personalization, global localization environment, modeling using generative artificial intelligence, and provides API or integrated platform construction technology.
