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XR Digital Showroom and O2O Platform With Fashion Brands

Immersive Content
Year of Production
2022
Detailed Genre
Fashion

Video

Summary

1) Key Content
□ K-Fashion Brand XR Showroom Construction
- Digitalize K-fashion brand's fashion goods and build an XR Metabus-type digital showroom in Web/App format
- Promote the marketing effect of the fashion brands in the store by linking promotional contents that can maximize the effect of delivering the brand value of the fashion brands in the showroom
- By introducing a personal fitting simulation function using 3D avatar fitting technology, we overcome one point of the existing 2D-based fashion O2O market platform and present a new paradigm of consumers' purchasing journey

□ XR Fashion Brand Promotion Content Production
- Producing realistic promotional videos that maximize brand value delivery based on XR extended reality
- XR extended reality level planning based on brand needs and pre-production based on Unreal engine to capture/transmit real-time rendering middleware within the XR studio environment

□ Leverage Virtual influencer XR Live Commerce
- Producing realistic promotional videos that maximize brand value delivery based on XR extended reality
- XR extended reality level planning based on brand needs and pre-production based on Unreal engine to capture/transmit real-time rendering middleware within the XR studio environment

2) application technology
□ 3D Reconstruction-based VR technology
- Real-life VR space rendering technology is required to provide VR services with high realism and realism
- Developed point-group compression technology that performs adaptive deduplication, plane detection, and mesh replacement for dense point groups while maintaining rendering quality in the preprocessing phase to improve rendering speed

□ Digital Human Creation Technology
- Using live-action-based high-resolution textures, digital human is created as the basic element of the purchase experience of service users in the virtual space and processed for use in WebGL through lithography (enhancing graphic quality using skin shader and texture)

□ Fashion goods digital twin technology
- 3D modeling of brand-specific fashion goods and re-implementing visualizations in a digital environment to a similar level of realism
- Optimize extracted 3D data and create digital fashion goods using textures taken from clothing fabrics

□ XR Content Production Technology
- Real-time rendering system and camera tracking technology are introduced in a studio environment capable of implementing XR extended reality, and XR environment is implemented by synthesizing 3D virtual space and live-action elements

Company Profile

Immersive Content

Space Elvis

1. Streaming media - VFX, CG
This is the one we have been doing for a long time, and one that can show particularly solid results.
Scenario analysis for optimal CG validation uses intuitive Pre-Visual. We build the most efficient pipeline for the entire CG-VFX process, providing a stable production process and optimal results.

2. Interactive media - VR, AR
Recently projects that expand the user experience using 360 degree video, VR, and AR technologies are the most frequent works of Elvis members. We know definitely a simple combination of technologies have the limitations.

3. Extend media – XR
Projects that expand the user experience using 360-degree video, VR, and AR technologies are the most frequent works of Elvis members recently. We know that the limitations of a simple combination of technologies are clear.

4. What's next?-Metaverse
The technologies that have been used only on the platform have recently been reorganized into the keyword Metaverse.
The criteria for determining whether a series of situations in which investments are proposed as hasty as market growth is an opportunity or a crisis are clear.

"How much better can you make than others?"

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