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‘Korea-China Cultural & Food Exchange Festival’ is a comprehensive cultural exchange event designed to promote collaboration between Korea and China in the cultural and food industries, while supporting Korean companies in expanding into the Chinese market. The festival will feature an integrated program combining both B2B and B2C activities. The B2B program will include Business Matching Session in the content and food sectors, providing opportunities between Korean and Chinese companies to establish partnerships and explore new business opportunities. The B2C program will feature a variety of promotional campaigns, K-product pop-up and Interactive Experience Events, such as a K-pop Dance Competition and eSports Competition, offering Chinese consumers firsthand opportunities to experience Korean culture and content.
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