K-Content Law
Broadcasting
Music
Comics/Webtoons
Animation
Character/Licensing
New Technologies
Game
Other
The Unfair Competition Prevention and Trade Secret Protection Act of Korea, enacted to maintain orderly trade, aims to prevent unfair competition and protect trade secrets. The Act prohibits improper use of well-known trademarks and trade names, misleading marks about goods' origins, and unauthorized uses of another's technical or business ideas. It also addresses the misuse of data with economic value generated from substantial efforts or investments. The Act defines trade secrets as protected confidential business information and sets guidelines for their proper use and protection against unauthorized acquisition or disclosure.The Ministry of Intellectual Property (MOIP) is responsible for establishing basic and action plans every five years and annually, respectively, to enforce the Act. MOIP conducts fact-finding surveys and can call for cooperation from public institutions. Additionally, MOIP engages in research, education, and public relations to support the Act’s objectives.