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NEXUS to Fully Own ONE store Netmarble Extends Its Character IP Strategy

  • Type

    Company News

  • Genre

    Game

Detail

NEXUS Builds a Game Platform Around ONE store


Point

NEXUS is combining ONE store's app distribution with its AI and blockchain technology to build a global game platform


Key Issues


• From 89.03% to full ownership: NEXUS bought SK Square's and Naver's stakes in June and KT's and LG Uplus's in September, reaching 95.88%. On September 29, its board approved a comprehensive stock swap for the remaining shares.

• Toward the 'Steam of mobile games': ONE store, now live in 122 countries, offers AI-generated games that run without an app download. NEXUS also plans to turn game items into tradable on-chain assets and earn transaction fees.

• Stablecoin payments with Fasset: At Korea Blockchain Week 2026, NEXUS signed an MOU with Dubai-based Fasset to test linking their payment systems and to form a task force on stablecoins pegged to the UAE dirham and the Korean won.



Netmarble Expands Koongya and Adds Demon Slayer


Point

Netmarble is extending its character IP into consumer goods and bringing a major anime IP into one of its games


Key Issues


• Koongya meets skincare: Netmarble subsidiary MNB is releasing limited-edition sets pairing three Senka Perfect Whip cleansers with KOONGYA RestaurantZ goods, sold exclusively at Olive Young from October.

• Story-led brand content: MNB will release a brand film and 'storytoons', short webtoon-style stories, built on a 'foam restaurant' concept that ties Senka's rich lather to the world of the IP, which launched on Instagram in 2022.

• Demon Slayer in two stages: 'Seven Knights Re' added Tanjiro Kamado and Zenitsu Agatsuma on October 1, alongside Nezuko Kamado as a pet, with Giyu Tomioka and Shinobu Kocho due October 15. The event runs through October 29.


※ For more detailed information, please see the attached file (PDF).

Source
Game Donga (게임동아) — NEXUS Aims to Make ONE store the 'Steam' of Mobile Games