Point
With its album sales up 152% year over year in January–September, Olive Young adds a K-pop talk show to its live commerce platform.
Key Issues
• Artist waiting-room format: The October 21 premiere of 'Green Room,' hosted by BTOB's Seo Eun-kwang, featured four NMIXX members, a listening session for their EP 'Strange Muse' and live performances, alongside real-time viewer interaction.
• Korea-Japan simulcast: The show streams on Olive Young Live, the Olive Young TV YouTube channel and O.Y LIVE on its Japanese-language global mall, with real-time Japanese translation. Album buyers receive exclusive benefits, including points equivalent to shipping costs.
• From pilots to regular seasons: After two pilot episodes in 2026, Green Room is set to become a regular, season-based series in 2027.
Point
Lotte Cinema is expanding its K-pop offerings to diversify beyond film screenings and attract fandom-driven audiences.
Key Issues
• IVE music video for 1,000 won: Lotte Cinema screens 'Looks Can Kill' and its director's cut, about nine minutes in total, at 17 theaters from October 23 to 25. Viewers receive trading cards, and IVE popcorn sets are sold separately.
• HYBE CINE FEST in Korea: Lotte Cinema exclusively screens the October 24–31 festival in Korea, part of a global event spanning over 1,100 theaters in more than 50 countries, featuring concert films and BTS world tour live viewings.
• Beyond screenings: Building on VR concerts by LE SSERAFIM, TXT and ENHYPEN, Lotte Cinema adds photo zones, merchandise sales and sing-along screenings.
※ For more detailed information, please refer to the attached PDF file.