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At the Sidae Forum in Seoul on October 21, speakers from K-pop, AI content, robotics, beauty and fashion explored how technology can expand K-culture into new business areas.
Key Issues
• Forum Overview: Donghaeng Media Sidae held the Sidae Forum, themed 'K-Culture × Tech: The Path to Sustainable Growth,' at the Floating Island Convention at Some Sevit in Seoul. Six speakers presented cases from their fields.
• Lee Soo-man's Keynote: A2O Entertainment Key Producer Lee Soo-man introduced 4D Gaussian Splatting (4DGS), which reconstructs performances filmed by multiple cameras as 3D data across time and space. He cautioned against putting technology ahead of the music itself.
• AI Content Production: Cecilia Shen, CEO of AI film studio Utopai Studios, said AI could let content adapt to viewer preferences, including endings and pacing. A motion-graphics director added that AI is changing production methods.
• Physical AI and Robots: Galaxy Corporation Vice President Yoon Sang-bo said physical AI will carry K-culture from screens into physical spaces. He presented the Galaxy Robot Park in Seoul and plans for a U.S. robot tour.
• Beauty Tech: APR Vice President Shin Jae-ha said technology will drive K-beauty's next stage. He highlighted APR's growth in home beauty by pairing Medicube skincare with AGE-R devices, supported by in-house R&D.
• K-Fashion Ecosystem: Musinsa Vice President Lee Seung-jin said the overseas market is 40 to 50 times larger than Korea's. Over 80% of brands on Musinsa are domestic SMEs, and Musinsa has provided over KRW 500 billion in interest-free production financing to brands over the past decade.
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