Two flagship cases were selected to prove, with hard numbers, the speed, scale, and institutional backing behind Korea's content industry's AI transition — woven together into a single narrative
AI Video Enters Commercial Production
AI filmmaking in Korea is expanding beyond festivals into primetime broadcasts and commercial pipelines, with Bucheon emerging as the AI film hub
Key Issues:
• First Fully AI-generated K-drama scene: SBS's Agent Kim Reactivated aired a three-minute AI-generated flashback without camera footage. Morpheus Studio's AICRON managed the full workflow, generating 2,000+ shots to produce fewer than 300 final cuts.
• BIFAN builds an AI film ecosystem: The 30th festival expanded its AI value chain with new awards, a year-round screenplay contest, and planned theatrical releases through CGV, Lotte Cinema, and Megabox.
• Global platforms recruit Korean AI creators: Kuaishou's Kling AI partnered with MBC C&I's AI Contents Lab, attracting 12,700+ entries from nearly 30 Korean and Chinese universities and training over 180 Korean students.
Game Development Goes AI-Native
AI in game production is evolving from cost-cutting to creative capacity, as studios and engine platforms adopt generative workflows
Key Issues:
• Unity shifts to AI-native development: Unity 7 enables developers, artists and AI agents to collaborate across the full production lifecycle, with beta in December and launch in Q1 2027.
• Korean studios see real productivity gains: NC's Lineage M team cut background production from 2–3 weeks to about oneweek using VARCO 3D. NC AI emphasizes expanding creative possibilities rather than simply increasing output.
• Policy backs AI adoption: Games recorded the highest AI utilization among content sectors at 70% in Q4 2025. The Culture Ministry
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