Growing IP Through Partnership: Redefining the Boundaries of Gaming
Detail
Interview with Min Suk Kim, CEO, Shinzi Games
Growing IP Through Partnership: Redefining the Boundaries of Gaming
Min Suk Kim, CEO of Shinzi Games, discusses how Korean game IP is evolving from source material for individual games into a valuable business asset with opportunities across multiple media formats. Drawing on his experience expanding Yulhyulgangho into China, Taiwan, Vietnam, and other markets, he emphasizes the importance of established IP recognition, market-specific localization, and long-term partnerships. He explains that successful overseas expansion depends not only on the popularity of an IP but also on a partner’s understanding of its value, commitment to development, and ability to maintain consistent project management.
Kim also highlights practical strategies for managing international business risks, including selecting reliable publishing partners, structuring territorial rights to reduce geopolitical exposure, and adapting games to local preferences. Shinzi Games is diversifying its business through IP licensing and art asset licensing while exploring opportunities in drama, webtoons, and animation. The interview underscores that sustainable global growth requires flexible business models, diversified revenue streams, and partnerships focused on building long-term IP value rather than short-term profits.
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