Taking Character IP Global: What It Takes to Succeed in Licensing (Taekyung Kim)
Detail
Interview with Taekyung Kim, CEO of Brosco: Global Character IP Licensing and International Market Expansion Strategies
Summary
In an interview with Taekyung Kim, CEO of Brosco, a company specializing in IP development and global licensing, he shares practical strategies for expanding Korean character intellectual property into international markets. Drawing on his experience managing global licensing operations for PUCCA and working with international brands such as Wallace & Gromit and Shaun the Sheep, Kim emphasizes the importance of preparing comprehensive brand decks and style guides, securing trademark rights, and establishing effective commercialization strategies before entering overseas markets.
He also discusses how Korean IP companies should evaluate potential licensing partners based on their brand management capabilities, local distribution networks, regulatory compliance, and merchandising expertise. While preserving the core identity of an IP, companies should adapt product offerings, packaging, and marketing strategies to local consumer preferences. Kim stresses that transparent sales reporting, proactive product development, and continuous communication between licensors and local agents are essential for transforming one-time licensing agreements into sustainable global business partnerships.
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