The global market fixates on "Super IP" —but most Super IPs started small. Korea has quietly built a repeatable model for scaling niche content into global IP. This report gives global buyers a framework to enter before the valuation inflates.
00. Why It Matters, Summary, Key Implication
01. Three IP Expansion Models
02. What Makes Small IP Different —4 Key Characteristics
03. Korean Small IP Success Cases
04. Small IP Growth Model
05. Investment Strategies for Buyers
Sources:
• KOCCA "Broadcasting& OTT Trends2025 Vol.1" (May2025)
• KOCCA 2025 Vol.1 · KoreaEconomicDaily· KOCCA Prof. Lee Seong-min(May2025)
• Korea Economic Daily (Mar 2025)
• Theguru(May 2024)
• PwC Global E&M Outlook 2026–30 (Jun 2026)
• KOCCA "Broadcasting & OTT Trends 2025 Vol.1"
For further details, please refer to the original source materials listed therein.