K-POP's success is driven not only by music, performance, and visuals, but by the emotional bond between fans and artists. As fan spending shifts from albums to experiences, attachment capital— the trust and attachment fans build over time—has become a key business asset. This report examines how K-POP creates and monetizes attachment capital.
00. Why It Matters, Summary, Key Implication
01. What Is Attachment Capital?
02. Why K-POP Builds Stronger Attachment
03. Attachment Capital in Action — Two K-POP Models
04. The Attachment Capital Touchpoint Framework
Sources: