Global entertainment and media revenue is projected to grow only 3.7% a year through 2029. Growth is shifting toward emerging markets, with Saudi Arabia and Türkiye among the fastest-expanding globally. Growth alone, however, does not make a market worth entering. What sets the region apart is that demand for Korean drama is already evident: it is the most widely experienced Korean content category, and in Saudi Arabia the one most often seen as mainstream. For buyers the open question is no longer whether K-drama travels to the region — it is how it is delivered once it arrives.
00. Why It Matters, Summary, Key Implication
01. Where E&M Growth Is Shifting — Türkiye and the Gulf Lead
02. Gulf Audiences Already Place Drama at the Top
03. K-Drama Demand Extends Beyond the Screen
04. Language, Not Story, Is Where Viewers Drop Off
05. Business Insights
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