The global comics market is compounding at 7.6% a year and shifting to digital. Within it, North America is the second largest market and Korea’s second largest export destination for webtoons. Yet the share of Americans who have ever read a Korean webtoon sits below the 28-market average — while those who have read one spend nearly three times more per month. That asymmetry, and what it means for how buyers enter, is what this report sets out.
00. Why It Matters, Summary, Key Implication
01. Global Comics Market — Size and the Digital Shift
02. Korea’s Export Surge and the Platform Paradox
03. The US Gap — Low Reach, High Spend
04. US Entry Strategies for Buyers
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