The previous issue showed that demand for Korean dramas in the Middle East is already measurable. This one turns to delivery. Two routes are open to buyers: a title can reach audiences directly through a global streaming platform, or it can be rebuilt locally as a licensed format. Both have been tested recently, and they are not interchangeable. In Türkiye, two Korean dramas with strong domestic records were remade for the same market within two years, with markedly different results. By comparing those two remakes with a title that traveled through streaming alone, this issue sets out what buyers can — and cannot — shape when bringing a Korean drama to the region.
00. Why It Matters, Summary, Key Implication
01. Route A — Distribution Through Global Streaming
02. Route B — Format Remake: Two Outcomes in One Market
03. Route B — What Separated the Two Outcomes
04. What Buyers Should Do
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