Catch! Teenieping — Part 2: From Home-Market Hit to Global IP
Why It Matters
Part 1 showed how Catch! Teenieping became a multi-format franchise in Korea. Overseas markets now account for a growing share of that business. SAMG Entertainment's overseas revenue, which covers Teenieping and its other IPs, nearly doubled between 2023 and 2025 and reached 40.2% of total revenue in the first half of 2026. Part 2 traces how the company entered China, Japan, and English-speaking markets in stages.
Summary
• SAMG's overseas revenue rose from KRW 17.7B in 2023 to KRW 35.1B in 2025.
• In Japan, the series moved to the TV Tokyo network in 2026, with a film release set for March 2027.
• In China, SAMG signed direct-supply agreements with Miniso and Sanfu, which operate about 5,700 stores combined.
Key Implication for Buyers
Build partnerships with Korean animation IP in stages
Teenieping's expansion in China and Japan shows how series distribution can pave the way for toys, licensing, and theatrical releases. Buyers can take a similar approach with Korean animation, starting with screen rights and expanding into consumer products, retail, and films as local awareness grows.
1. SAMG Entertainment Overseas Revenue by Type, 2024–H1 2026
2. Overseas Kiosk Orders at The Teenieping Seongsu by Region
3. Teenieping Market Entry by Stage and Region
4. Localization Steps in Japan
5. Export Growth in 2025: Korean Content Sectors vs. SAMG Overseas Revenue
6. A Staged Partnership Path for Overseas Buyers
▶ For more information, please refer to the attached PDF file.