BEAKER&FLASK CO.,LTD.
FashionStartup
- Website : theuaq.com
- Location : 4F 65 Sangdo-ro 53-gil, Dongjak-gu, Seoul, Republic of Korea
Beaker & Flask Co., Ltd. connects apparel, accessories, jewellery and beauty through a unified aesthetic vision centred on the person. Established in May 2023, it launched the unisex fashion brand uncharted aesthetic quest (uaq) in October 2024. Its product design approach considers movement, sensory experience and everyday use, creating harmony between what people wear, carry and use.
Founder and Brand Director Ji Young Shon holds an MA in Design Products from the Royal College of Art, with experience in product design, installation art and global marketing. Co-founder Kang Won Shin, a U.S. CPA with a master's degree in design from Yonsei University, leads business development, finance and international sales.
Together, they align design, branding and distribution, incorporating ESG principles through selected recycled materials, versatile products and collaboration with local makers in Korea.
Founder and Brand Director Ji Young Shon holds an MA in Design Products from the Royal College of Art, with experience in product design, installation art and global marketing. Co-founder Kang Won Shin, a U.S. CPA with a master's degree in design from Yonsei University, leads business development, finance and international sales.
Together, they align design, branding and distribution, incorporating ESG principles through selected recycled materials, versatile products and collaboration with local makers in Korea.
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Business Description
Beaker & Flask develops and sells uaq apparel, bags, accessories, jewellery and beauty products, connected through a coherent sculptural language.
Korean sales channels include its multilingual online store, MUSINSA, KREAM, Naver Smart Store, Print Bakery and KakaoTalk Gift, alongside pop-ups at The Hyundai Seoul and other Hyundai Department Store branches.
Overseas activities include wholesale, consignment and pop-ups with Wunderkammer (Italy), besides kimchi (France), Laylow (China) and DARK WAVE (Singapore), plus sales through MUSINSA GLOBAL and theuaq.com.
The brand participates in Seoul Fashion Week and Fashion KODE, exhibited at TRANOÏ TOKYO and PARIS in 2026, and is preparing for MODE Shanghai. It received Japan's Good Design Award 2024 and Red Dot Design Awards 2025 and 2026. Revenue in 2025 was KRW 108,972,680. Through Pitti Uomo, it aims to expand apparel-led wholesale and build lasting European retail partnerships.
Korean sales channels include its multilingual online store, MUSINSA, KREAM, Naver Smart Store, Print Bakery and KakaoTalk Gift, alongside pop-ups at The Hyundai Seoul and other Hyundai Department Store branches.
Overseas activities include wholesale, consignment and pop-ups with Wunderkammer (Italy), besides kimchi (France), Laylow (China) and DARK WAVE (Singapore), plus sales through MUSINSA GLOBAL and theuaq.com.
The brand participates in Seoul Fashion Week and Fashion KODE, exhibited at TRANOÏ TOKYO and PARIS in 2026, and is preparing for MODE Shanghai. It received Japan's Good Design Award 2024 and Red Dot Design Awards 2025 and 2026. Revenue in 2025 was KRW 108,972,680. Through Pitti Uomo, it aims to expand apparel-led wholesale and build lasting European retail partnerships.