SQUARE CALM EYES RELIEF BAG

Fashion
SQUARE CALM EYES RELIEF BAG (Beauty and Jewelry Fusion)
Year of Production
2025
Product Type
Bags

Summary

The SQUARE CALM EYES RELIEF BAG features a structured silhouette and restrained black tones, visually expressing calmness and balance in everyday life. It reflects uaq’s approach where fashion and lifestyle intersect through design.

Company Profile

uncharted aesthetic quest refers to a journey (quest) of exploring aesthetics in uncharted territories of everyday life.

Fashion Startup

BEAKER&FLASK CO.,LTD.

Beaker & Flask Co., Ltd. connects apparel, accessories, jewellery and beauty through a unified aesthetic vision centred on the person. Established in May 2023, it launched the unisex fashion brand uncharted aesthetic quest (uaq) in October 2024. Its product design approach considers movement, sensory experience and everyday use, creating harmony between what people wear, carry and use.

Founder and Brand Director Ji Young Shon holds an MA in Design Products from the Royal College of Art, with experience in product design, installation art and global marketing. Co-founder Kang Won Shin, a U.S. CPA with a master's degree in design from Yonsei University, leads business development, finance and international sales.

Together, they align design, branding and distribution, incorporating ESG principles through selected recycled materials, versatile products and collaboration with local makers in Korea.

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