Jelly Bear

Year of Production
2019
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
IP
Detailed Genre
Fantasy/Adventure

Video

Summary

The first Newtro-emotional character of " Daily Like ", a home-living fashion brand with 100,000 loyal female members in Korea.
26 department stores, Kyobo Hottricks, Youngpoong Bookstore, Band&Lewis, Ten by Ten, E-Mart, etc
Online and offline Home Living Fashion Mall <Daily Like>
Since the birth of Jelly Bear in October 2019, more than 200 kinds of Jelly Bear Goods have been released so far
It is recording annual sales of 1.5 billion won based on supply price. (2023)

1. Jelly Bear Birth Story:
Six white bears living on a small island in Greenland wanted to have colors, so they went to a magical castle and asked how to have colors. They found that if they gave hope and pleasure to the tired, they could have colors. They ate the mysterious jelly, which appeared one by one, and the six different colors of candy, mango, pinky, soda, abo, and beet jelly bears were born when they told them they were confident in their usual bright and positive bears. Now, six bear jelly bears with new names and colors start their journey away from the small island to give people a different pleasure.

2. Current status of jelly bear brand business
"Jelly Bear" was born in 2019 and is the representative kidult character IP of Character Link, which has been steadily branding content, including Lotteria in 2020, CJ affiliate CGV in 2022, and four character brand collaborations in 2023.

In May 2024, we will carry out character promotion and licensing projects with the global famous bubble brand Gongcha with more than 1,600 franchises in 20 countries around the world, and Korea's largest unmanned photo booth brand Photoism with 600 franchises in 17 countries around the world.

In particular, <Jelly Bear x Gongcha Project>, which started with Gongcha Korea's licensing proposal in February, began a successful launch at the start of the project in May. The launch of the Jelly Bear Relay Promotion Mark New Goods will continue at Gongcha stores nationwide. In addition, among global Gongcha franchises, US and Japanese branches will also hold Jelly Bear promotions.

The Jelly Bear X Gongcha Collaboration event, which will pour out a total of 700,000 products including Jelly Bear Bottle, Counter Product (food), and Character Goods, is the first large-scale event since the establishment of Gongcha Korea in 2014 and will surely imprint the Jelly Bear character on the 10-20s, who are hundreds of thousands of Gongcha Korea users.
The Jelly Bear X Gongcha Collaboration event, which has more than 700,000 initial productions, including Jelly Bear Bottle (5 types in 5 new Gongcha drinks), Jelly Bear Character Goods (5 types), and Jelly Bear Counter Food (4 types), is the first large-scale event since the establishment of Gongcha Korea in 2014 and will surely imprint the Jelly Bear character on the 10-20s, who are hundreds of thousands of Gongcha Korea users.

Company Profile

It connects all the character content in the world to business.

Broadcasting Character Animation Immersive Content Other

Character Link

Character Link Co.,Ltd was established in 2014 with the goal of exporting various Korean content IPs to the world and creating various profit networks.
Character Link's CEO, Tae-yeon Cho, worked as the head of the content licensing division at a content listing company (Son-O-Gong Co., Ltd.) for 10 years since 2005, and was in charge of the profit-making business of 67 various content IPs at home and abroad. He is focusing the content IP business know-how he gained through this on the domestic and globalization of Korean content IPs.
He has experience in handling 120 content IPs at home and abroad, including Spiderman (Marvel), Teletubbies (BBC), My Melody (Sanrio), Starcraft (Blizzard), Pingu, Domogun (NHK), Kirby (Dentsu), Taekwon V (Shin Cine), Octonauts (BBC), Ebichu, Ttung, Jelly Bear, Luet-Bidden Teletubbies, Star-Edger Man, My Melody, Starcraft, Pingu, Domogun, and Dingdongdang Kindergarten. We have developed various IP collaborations with famous domestic and international franchise brands such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism using Korean native design characters without animation, and have been focusing on the globalization of domestic IP for 11 years through continuous participation in Korean content exhibitions in countries around the world such as the US, Dubai, Sweden, Las Vegas, Spain, Japan, China, Malaysia, Hong Kong, Vietnam, and Indonesia.

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