Newtopia

JustIP is a specialized IP management company that focuses on discovering hidden and high-potential intellectual property (IP) within Korea and facilitating its successful entry into global markets. We operate IP-based programs and format development processes to help domestic creators not only learn global standards and understand international industry trends, but also to upgrade their content to meet world-class criteria. This ensures that their work becomes sustainable and competitive in the global content landscape.

Our company plays a pivotal role in managing the entire process—from overseas co-production to investment acquisition—ensuring the advanced development and systematic management of IP. By offering integrated solutions for IP discovery, development, pitching, and distribution, JustIP enhances the commercial value of intellectual property and ensures that Korean IP thrives on the global stage. We also leverage government support and content financing strategies to maximize the success of K-content in international markets, tailoring our approach to both creative development and business expansion.

At JustIP, we believe that IP must be selected to truly realize its value in the market. This belief is embodied in our name, “justIPicked,” which reflects our commitment to identifying, refining, and strategically positioning IP for global expansion, market alignment, elevation, and commercial realization. Our mission is to unearth the "chosen IP", ensuring that it becomes a significant asset not only in Korea but also on the international stage.

Ultimately, JustIP is dedicated to supporting Korean creators by equipping them with the tools and knowledge they need to be chosen by global markets, fostering international co-productions and investments that will drive sustainable growth for the Korean content industry. We serve as a trusted partner in elevating the status and value of IP in a rapidly evolving, global business environment.