ETERN!TY, created by AI graphics company Pulse9, is an 11-member virtual idol group born through advanced Deep Real AI technology. The group's formation began with the "AI Heartbeat Challenge 101", held in August 2020, involving public voting to select the final 11 members from 101 virtual candidates.
Recently, ETERN!TY has been rebranded as IITERNITI, as they prepare for their full-group official debut and global expansion, marking a new chapter in their evolution.
Each IITERNITI member was selected based on unique charms and personalities, and they are presented as "growth-oriented idols," continuously developing rather than fully complete from the start.
IITERNITI officially debuted in March 2021 with their first single "I'm Real", followed by releases such as "No Filter," "Paradise," and "DTDTGMGN." The group rapidly attracted international recognition, surpassing 100,000 subscribers on YouTube and building a global fanbase spanning over 49 countries.
The group's fictional universe tells the story of beings called "AIAN" from a parallel planet named "AIA." Facing a crisis as their planet's energy source—a red flower—begins to wither, the AIAN come to Earth in search of human "love" to save their planet. This narrative defines the group's identity, guiding their interactions and storytelling as they communicate with fans through music and various entertainment channels.
Pulse9's Deep Real AI technology merges hyper-realistic virtual imagery with real filmed content, enabling IITERNITI to engage fans not only as singers but also as YouTubers, influencers, and versatile entertainers.
Through IITERNITI, Pulse9 aims to pioneer a new entertainment paradigm combining cutting-edge AI technology with human creativity, gaining substantial global media attention and redefining the future of K-pop and virtual entertainment.