Mallabs develops interactive AI character toys that combine Character AI Agents, hardware, firmware, cloud infrastructure, and applications into a single integrated product. The AI Agent reflects each character’s persona and worldview while remembering previous conversations and building an evolving relationship with the user. Through real-time voice interaction and physical responses, traditional character merchandise becomes an interactive and personalized experience. Mallabs also operates an independent Device–Cloud architecture, enabling flexible integration with various character IPs and hardware platforms.