“LA JOA, KOREA JOA” is a travel and lifestyle content project run by Lamong Travel & Books, a one-person creative studio and publisher. The project follows a traveler who moves between Los Angeles and Korea, documenting local neighborhoods, small cities, and everyday life from a personal perspective.

Through blogs, newsletters, and social media channels, it offers story‑driven travel essays, practical local tips, and behind‑the‑scenes stories of an independent writer and content creator. The content is designed to feel like traveling with a friend who actually lives between LA and Korea, rather than a generic guidebook.

Based on this online content, Lamong Travel & Books plans to publish essay series, zines, and workbooks, and to repurpose stories into books and digital products. In addition, the project aims to collaborate with travel, culture, and local brands to create branded content and provide digital marketing support, especially for small businesses and creators who want authentic, narrative‑driven storytelling.