"LA JOA, KOREA JOA" is a local travel and lifestyle content project operated by Lamong Travel & Books, a solo creative studio. This project serves as a bridge connecting the authentic local cultures of LA Koreatown and Korea, capturing the texture of deep alleys, small towns, and daily life in both regions from a personal perspective.

Through blogs and social media channels, it shares storytelling-driven local travel essays and practical local information. Unlike typical mass-market guidebook, it delivers an intimate and genuine experience as if traveling through hidden gems with a local mate who lives between LA and Korea.

Based on these online local content pieces, Lamong Travel & Books expands stories into books and digital products by publishing essay series, independent publications, and workbooks. In addition, it collaborates with local brands and small businesses rooted in local culture to provide authentic, narrative-driven digital content creation and marketing support.