MOUUN
Genre: Character
Detailed Genre Entertainment
Content Type Character
Target Age all
Production Stage IP
Product Type Others

MOUUN is an original character IP and heartwarming illustration brand created by Studio Mouun.

[Story & Worldview] It follows the sweet, everyday stories of four lovely companions living in 'Kotgaram Village'—a peaceful countryside village with a beautiful river and blooming flowers. The story centers around the rabbit brothers Isak and Bori, their adorable dog Mangdoo, and the playful Gaegurakjji friends. Grounded in gentle nature, everyday joy, and comforting perspectives, MOUUN delivers a message of warmth, comfort, and the joy of being together.

[Key Highlights & Achievements]

  • Publishing & Storytelling: Published the hit essay book "Collecting Heart Bubbles" (2023), establishing a loyal fanbase through deep emotional storytelling.

  • Festival & Spatial Design: Selected as the main concept IP for the YES24 'LOVESOME Festival' (2024), decorating the festival venue and main visual assets.

  • Brand Collaborations & Licensing: Partnered with major global/domestic brands including Samsung, NAVER, and Photoism (official character photo frames).

  • Global Presence: Actively participating in international art fairs and festivals, including Hong Kong Illustration Fair (HKICS9) and Illustration Taipei.

[Product Lines] The IP expands into a wide range of lifestyle goods and stationery, including stickers, postcards, plush keychains, acrylic keychains, and masking tapes. Studio Mouun is actively seeking global distribution, IP licensing, and brand collaboration opportunities.