Description
“Oy” is an original healing animation story that begins with the question, “Why was I born as a cucumber?”
The protagonist, a personified cucumber—a vegetable often disliked or ignored—finds himself reborn as an abandoned cucumber soap. Believing he is unlovable, he struggles with identity and rejection, until he encounters other discarded beings such as a worn-out towel and a broken laundry soap granny. Through these connections, he begins to understand the meaning of love, sacrifice, and his own existence.
Oy symbolizes the emotional struggles of modern people—such as the need for recognition, self-worth, and loneliness. Through a narrative in which a small, seemingly insignificant being devotes himself to others, the story delivers a message of deep healing and purification.
This work resonates across all age groups, from children to adults, and is currently distributed as an audiobook and e-book. It is a foundational IP with great potential for expansion into animation, character, goods, and therapeutic, educational healing content.
Company Information
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Category
Character,
Cartoon,
Animation,
Immersive Content,
Other
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Main Products
Story IP, contents story consulting, brand story consulting, Corporate Seminar & Executive Workshop
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Main Markets
KOREA, REPUBLIC OF
UNITED STATES
CANADA
FRANCE
JAPAN
CHINA
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Employees Total
1
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Established
2023
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Website
Visit Website
"Little beings, deep reflections."
Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value. We want to heal the world through stories of small, wounded souls.
Storythinking Lab is a creative platform that heals and connects the world through the power of storytelling. We engage in a wide range of story-driven content creation and communication projects.
We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.
At the heart of our creative vision lies our “Healing Trilogy”:
Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.
Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.
Caviar Boy
— A fish who endures suffering while working in a fine seafood restaurant to repay the fisherman who once spared him—quietly confronting a society that ignores its own moral blindness.
These three stories go beyond entertainment. They are quiet but powerful reflections on dignity, empathy, and our forgotten ethics.
Storythinking Lab build sustainable story IPs that aim to change the world through empathy. We continues to create, grow, and evolve IP-based narratives that offer healing, insight, and artistic beauty—building a more compassionate world, one story at a time.
Category & Business Type
Character
Category : Licensor, License/Manufacturer
Business Type : License Deals, Co-Production/Collaboration, Investment Attraction, Product Distribution, Other
Cartoon
Category : Other
Business Type : Co-Production/Collaboration
Animation
Category : Copyright-holding Distributor, Producer, Licensing Agent, Consulting, Other
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction, Licensing
Other
스토리 IP
Main Business
1. Story IP Development
We create expandable content designed for OSMU (One Source Multi Use), including books, animations, webtoons, Instagram toons, and character merchandising.
2. Story Development Projects
We collaborate on story creation for publication and screen adaptation, providing end-to-end guidance from concept to completion.
3. Brand Story Consulting
We support companies and creators in crafting authentic brand narratives
that align with their values and grow into lasting identities.
4. Storytelling Lectures
Our offline B2B lectures—“Speaking to Express Yourself” and “3-Second Photo Essays”— share practical and emotional approaches to narrative thinking.
5. Writing Coaching
Through our online class “Writing with your voice”, we help people discover their voices and tell their own stories. (B2B)
History
April 12, 2025
gave birth to third baby(caviar boy)
March 31, 2025
gave birth to second baby(albert)
December 04, 2024
gave birth to first baby(oy)
June 28, 2023
birthday