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Storythinking Lab
Storythinking Lab KR

Oy

Oy
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Genre: Character
Detailed Genre Fantasy/Adventure
Content Type Other (Game, Cartoon, Advertisement, Entertainment, etc.)
Target Age all
Production Stage IP
Product Type Others
Keywords: #healing #life #story #cucumber #short-story #reflection #childre #education #therapy #sacrifice #love

“Oy” is an original healing animation story that begins with the question, “Why was I born as a cucumber?”

 

The protagonist, a personified cucumber—a vegetable often disliked or ignored—finds himself reborn as an abandoned cucumber soap. Believing he is unlovable, he struggles with identity and rejection, until he encounters other discarded beings such as a worn-out towel and a broken laundry soap granny. Through these connections, he begins to understand the meaning of love, sacrifice, and his own existence.

Oy symbolizes the emotional struggles of modern people—such as the need for recognition, self-worth, and loneliness. Through a narrative in which a small, seemingly insignificant being devotes himself to others, the story delivers a message of deep healing and purification.

This work resonates across all age groups, from children to adults, and is currently distributed as an audiobook and e-book. It is a foundational IP with great potential for expansion into animation, character, goods, and therapeutic, educational healing content. 

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Storythinking Lab
KOREA, REPUBLIC OF KOREA, REPUBLIC OF

Storythinking Lab

Genre: Character
Main Business: Story IP, contents story consulting, brand story consulting, Corporate Seminar & Executive Workshop
Main Markets: KOREA, REPUBLIC OF , UNITED STATES , CANADA , FRANCE , JAPAN , CHINA
Website: litt.ly/storythinking