Description
After starting webcomic serialization on Naver and Instagram in 2018, "POUNDCAT" continued to publish over 200 episodes over approximately two years.
These works centered around the daily lives of cats and dogs as companions, creating content that resonated with a global audience by tapping into the concept of vicarious satisfaction.
Furthermore, they began generating revenue through merchandise sales, which quickly gained popularity. Through crowdfunding campaigns, they accumulated over 200 million won (KRW) in funding, and their global online store achieved an annual revenue of $100,000.
Building on these achievements, "POUNDCAT" expanded their business into the OSMU (Original Story, Merchandise, Universe) encompassing webcomics and character content centered around cats and dogs. They secured trademarks in Korea, China, Japan, and USA POUNDCAT proposes Picture book, Cartoons, Shorts, and Products, Spaces that can support abandned animals and convey the value of respect for life.
Company Information
POUNDCAT is a story about cat slave, one of the cat lovers, and cute cat character ‘Loaf cat POUNDCAT’
We hope this webtoon comforts and cheers up readers who feel sympathy about their cat and even people who have not a cat.
Category & Business Type
Character
Category : Licensor
Business Type : License Deals, Co-Production/Collaboration, Investment Attraction, Product Distribution
Main Business
Character IP LICENSING,
Character GOODS MERCHANDISING,
Webtoon, Short videos STREAMING